Crestchic is pleased to announce that it will continue its partnership with Burton Albion Football Club for the 2026/27 season, extending a relationship through which the company has supported the Brewers in various ways for several years.
As part of the renewed agreement, Crestchic will remain the sponsor of the West Stand at the Pirelli Stadium, the home terrace that has carried the company’s branding since last season.
Crestchic was founded in Burton by engineers in 1983, and its roots in the town remain central to its identity. Built on practical innovation and uncompromising quality, the business has specialised in the manufacture of load banks for more than 40 years and has grown to become the world’s largest dedicated load bank specialist, delivering advanced power load testing solutions to customers across the globe. That engineering discipline continues to define Crestchic today, while its focus remains firmly on developing its capabilities for the future.
Continuing the West Stand sponsorship builds on Crestchic’s long-standing association with Burton Albion and reflects the strong relationship the two organisations have developed over a number of years.
Paul Brickman, Commercial Director of Crestchic, said: “Crestchic was born in Burton and a lot of our team come from right here in the town. While our work now takes us all over the world, Burton is still home, and supporting the club is one way we can give something back to the town that helped us grow. It has always meant a lot to us to support Burton Albion, and we’re delighted to be able to continue the sponsorship for another season.”
Jordan Worthington, Head of Sales at Burton Albion, said: “We’re delighted that Crestchic will continue its partnership with Burton Albion for the 2026/27 season. Crestchic have supported the Club in a number of different ways over several years, and it’s fantastic to see that relationship continue. The West Stand is a key part of the matchday experience for our supporters, so it’s great to have Crestchic’s branding continuing to be prominently displayed at the Pirelli Stadium.
“Their impressive growth and reputation as a global leader in their industry is testament to their engineering expertise and commitment to quality, and we look forward to continuing to build on our relationship throughout the season ahead.”
